Influencing the Influencers
Middleberg is dedicated to helping our clients grow their businesses and enhance the reputations of their products, services and senior executives. The heart of what we do is “influence the influencers” by cultivating and managing relationships with those who influence an organization or individual’s important audiences.
We take great pride in our ability to understand our client’s businesses, analyze trends, predict their consequences, counsel organizational leaders, and implement programs of action. These programs include but are not limited to brand building, customer acquisition, lead generation, reputation enhancement, and crisis management activities.
Three things set us apart from the pack:
Whether it is launching new products and services, protecting a hard-won reputation or establishing a thought leadership position, Middleberg Communications is ready to serve you.
If you’re a potential client, a prospective employee, or anyone interested in learning more about Middleberg Communications, I invite you to contact me directly.
Don Middleberg, CEO
212-812-5665
don@middlebergcommunications.com
Through a strategic partnership made official in February 2012, 24/7 Laundry Service has joined forces with Middleberg Communications to serve as its social media arm providing clients with in-house, social media management and video production. Together, Middleberg Communications and 24/7 Laundry Service offer unmatched traditional and digital communications capabilities, something every company needs to be successful in this changing world.
Please visit www.247laundryservice.com to learn more!
Don Middleberg is regarded as one of the nation’s leading public relations executives. He is widely acknowledged for his pioneering research on how journalists use technology and social media. Middleberg is the author of Winning PR In The Wired World (McGraw-Hill), one of the bestsellers in the history of public relations and printed in six languages. He is also co-author, first with professor Steven Ross of the Columbia University Graduate School of Journalism and more recently with the Society of New Communications Research, one of the largest annual survey of journalists in the world. Examining journalists’ use of digital communications and social media in the performance of their work, this study is recognized as the definitive work of its kind and its findings have been integrated into the curricula at major universities throughout the U.S.
Most recently Middleberg became a Principal and CEO of 24/7 Laundry Service, a social media agency that specializes in social media management, content creation and distribution, and in-house video production.
He holds a bachelor’s degree in economics and an MBA in marketing.
Don@middlebergcommunications.com
P: 212-812-5665
David is a Principal/Executive Vice President (EVP) of Middleberg Communications and brings more than 15 years of experience in the public relations industry to his role. David met Don when he began work at Middleberg Communications’ predecessor firm, Middleberg & Associates. David then went on to become Middleberg Communications’ first hire, and, along with Don, he helped launch the agency and was instrumental in its early success.
As Principal/EVP, David develops, manages and executes strategic communications programs for his clients. David is also responsible for helping to set the agency’s direction. He specializes in driving high-impact coverage through traditional and digital/social media. His other areas of expertise include brand development, corporate positioning work and C-level strategic counsel.
Over the course of his career, David has developed a track record of success focusing on the marketing and media industry through representation of clients including, but not limited to, The Weather Channel, ESPN, GetJar, Van Wagner Communications/Sports & Entertainment, Ziff Davis Media, and SapientNitro, among others.
DBray@middlebergcommunications.com
P: 212-812-5666
Ed is the Managing Director of Social Media and brings to Middleberg Communications a keen sense of the importance of the Internet and technology to effective communications. The first hire at Middleberg Communications, Ed is responsible for coordinating day-to-day implementation of client digital communications programs, executing social media relations initiatives and overall account management. Ed specializes in communicating with the unstructured web, particularly blogs, Twitter and Facebook. He has a BA in Public Relations and a MA in Corporate Communications from Seton Hall University.
ECunning@middlebergcommunications.com
P: 212-812-5670
Roger is a Managing Director of Middleberg Communications and leads the firm’s Professional Services Group. With more than twenty years experience, Roger creates integrated communications programs that resonate with client audiences and enhance their bottom line. He is a specialist in marketing positioning, media relations, new business development initiatives, digital & social networking, and event planning for legal, professional, and financial service firms. Roger holds a B.A. in communications from Marist College and an M.B.A. in marketing from Long Island University.
RArdan@middlebergcommunications.com
P: 646-385-8272
Since starting Laundry Service four years ago, Jason has spent his days and nights immersed in every kind of media. He’s run social campaigns and created every type of content, from commercials to virals to feature films. Jason also serves on the Advisory Board of Skanz, a QR codes centric social networking platform. Outside of work, he loves basketball, gadgets and Twitter. Hit him up @jasonwstein!
Stein@247laundryservice.com
P: 212-812-5669
Jonathan Cohen, Managing Director of Middleberg Communications, is a public relations specialist with a successful record of helping corporate, governmental and non-profit institutions meet their most important strategic communications goals. Prior to joining Middleberg, Jonathan served as president of the Weiser Group, a firm with 30 years experience in strategic communications for financial services enterprises, technology firms, trade associations, healthcare companies, and non-profit organizations. He holds a J.D. from New York Law School and a B.A. with distinction from Kenyon College.
JCohen@middlebergcommunications.com
P: 646-237-0579
As Managing Director of the Middleberg Sustainability Group, Thomas J. Basile guides clients through the innovation process by bridging the gap between businesses, environmental organizations, think tanks, governments, academics and local communities. He is a former Director of the Office of Communications for the U.S. Environmental Protection Agency in Washington. Basile holds a Bachelor’s degree in Political Science from Hofstra University. He received his Juris Doctorate attending Fordham and Georgetown Law Schools. He is a member of the New York Bar.
TBasile@middlebergcommunications.com
P: 212-812-5668
Jodi serves as Director of Strategic Branding and Creative Services at Middleberg Communications, overseeing the creative development of brand strategies for business-to-business, healthcare and technology accounts. Over the last 30 years, Jodi has developed strong corporate branding campaigns and executed important marketing initiatives for a wide array of corporations, organizations and industries. Her expertise reaches from hospitals and healthcare to technology for banking, call centers, pharmacy automation, supply chain, restaurant management and retail.
JWallace@middlebergcommunications.com
Shayna serves as a Senior Account Executive at Middleberg. Her PR career includes representation of some of the world’s biggest brands from Madison Square Garden to MasterCard. At Middleberg Communications, Shayna is responsible for day-to-day media relations, PR campaign development and implementation, and execution of all agency events initiatives. She holds a unique understanding of how to build brands through a combination of traditional PR, events, and social media. In 2011, Shayna earned a master’s degree in Corporate Communications from New York University.
SPilnick@middlebergcommunications.com
P: 646-385-8272
Collin currently serves as an Account Executive at Middleberg Communications. Her background includes both journalistic and corporate communications experience, a combination that enables her to communicate successfully with a variety of stakeholders and industry influencers. At Middleberg Collin is responsible for day-to-day client contact, media relations and PR campaign development and implementation. She possesses unique insight into the most effective ways of communicating with journalists, resulting in productive, sustained relationships that help clients build their brands. She holds a bachelor’s degree in journalism with honors from the University of Alabama’s School of Communication and Information Sciences.
CRoberts@middlebergcommunications.com
P: 212-354-8039
Khalan Boyer is a Junior Account Executive at Middleberg Communications. With a background in marketing and business, Khalan brings a strong set of skills having worked with a major media company and the United Nations, as well as nonprofits, universities, and entrepreneurial companies. Since joining the team in 2011, she is responsible for developing key media relationships and works with clients and media contacts on a daily basis. Khalan is actively involved in the development and execution of strategic campaigns for both consumer and professional services clients. Khalan holds a B.S. in Marketing from the Pennsylvania State University and a M.S. in Public Relations and Corporate Communications from New York University.
KBoyer@middlebergcommunications.com
P: 212-812-5680
Alyson Warshaw is the Creative Director at Laundry Service and the Graphic Design Director at Middleberg Communications. Before joining this awesome group, she worked for a bunch of Viacom’s networks, including MTV, Nickelodeon and Nick@Nite. She then started her own graphics company, where she designed logos, print ads, motion graphics, websites, events, business cards, weddings, offices, and more. Alyson has two degrees from NYU: [1] a B.S. in Studio Art + Marketing and [2] a M.S. in Digital Imaging.
Warshaw@247laundryservice.com
P: 212-812-5673
ALLSECTOR is an IT company that provides advanced technology solutions to the not-for-profit industry.
CARTER LEDYARD & MILBURN LLP is a Wall Street law firm with over 150 years of experience assisting global companies with their U.S. legal needs.
CRISP MEDIA is a leading provider of premium mobile advertising media, technology, and services to brand advertisers.
CRITEO is the world’s leading performance display advertising solution.
DAVIDOFF MALITO & Hutcher LLP is a multidisciplined, full-service practice that handles legal and lobbying matters.
ESTECH SYSTEMS INC. designs and manufactures cost-competitive business communications systems and components.
FEGS is one of the largest and most diversified health and human services organizations in the United States.
INNERWORKINGS is a leading provider of global print management and promotional solutions to corporate clients across a wide range of industries.
LAUNDRY SERVICE is a fully integrated digital and social media agency.
THE PENNINGTON BIOMEDICAL RESEARCH CENTER is at the forefront of medical discovery relating to the causes of obesity, diabetes, cardiovascular disease, cancer and dementia.
SAPIENTNITRO is an integrated marketing and technology services firm that accelerates business growth and fuels brand advocacy.
SCHEDULICITY is the leading online appointment scheduling solution for small businesses.
The Learning Annex is the largest private adult education school in the United States.
TOUCHPOINT is a location based mobile marketing company that connects brands with consumers where they live, work and shop.
VAN WAGNER Communications is one of the most innovative industry leaders in the development of outdoor advertising.
Middleberg Communications is seeking interns to assist with story development, pitching, social media, and media monitoring. Interns are fully engaged on accounts and offer creative ideas and see them through from implementation to completion. Credit is offered.
Requirements include:
- Excellent oral and written communication skill
- Excellent attention to detail
- Self-starting, goal-oriented, results-driven personality
- Social and digital media experience is a plus
Please send resumes and cover letters here. No phone inquiries.
