About Us


It’s not just our tagline, it’s our mission.  At Middleberg Communications, we’re dedicated to helping our clients grow and protect their business. We do this by developing a keen understanding of our clients’ products, services and people and then by creating powerful awareness and brand building communications programs that achieve real, meaningful and measurable goals. Cultivating and managing relationships with those who impact our clients target markets is at the heart of what we do. Our passion is influencing journalists, broadcasters, bloggers, speech programmers, “C” suite executives, and directly engaging consumers who are driving the conversation on social media sites, from Facebook, Twitter and LinkedIn to Pinterest, YouTube and beyond.

We are expert at brand building, demand creation, lead generation, customer acquisition and loyalty and reputation enhancement.

The old models of traditional P.R. have changed forever. Today’s communications channels have multiplied and become more complex in ways unimaginable just a few years ago, and are evolving at a rate that’s equally incredible. What sets us apart is our ability to create and execute integrated communications programs that leverage and maximize earned, owned, and paid digital media. Reaching and influencing target audiences in compelling, creative ways is what we do best, and how we can make a difference for your organization. Talk to us today.

Don Middleberg, CEO


Laundry Service Media logo

Through a strategic partnership made official in February 2012, Laundry Service has joined forces with Middleberg Communications to serve as its social media arm providing clients with in-house social media management and video production. Together, Middleberg Communications and Laundry Service offer unmatched traditional and digital communications capabilities, something every company needs to be successful in this changing world.

Please visit www.247laundryservice.com to learn more!

Our Team

  • Don Middleberg


    Don Middleberg photo - Middleberg Communications

    Don Middleberg is regarded as one of the nation’s leading communications executives. Earlier in his career, Middleberg built his first public relations agency into the 18th largest in the U.S. prior to its sale to Havas. He is widely acknowledged for his pioneering research on how journalists use technology and social media in the performance of their job. His previous firm was named “Best Mid-Size Agency of the Year” and was also ranked as the #1 Internet Agency in the nation.

    Middleberg is the author of “Winning PR in the Wired World” (McGraw-Hill). Printed in six languages, Middleberg’s widely praised book is one of the profession’s bestsellers. He is also co-author, first with professor Steven Ross of the Columbia University Graduate School of Journalism and more recently with the Society of New Communications Research, of one of the largest annual surveys of journalists in the world. Examining journalists’ use of digital communications and social media, his study is recognized as the definitive work of its kind and its findings have been integrated into the curricula at major universities throughout the U.S.

    In 2006, Middleberg started his second public relations firm. Recognizing the critical importance of social media to communications, Middleberg merged his firm with Laundry Service, a social media agency specializing in social media management, content creation and distribution and in-house video production. The firm combines the best of all key communications services under the banner of “Converged Media,” employing best practices for owned, earned and paid media.

    Middleberg is a frequent speaker at industry events as well as some of the nation’s leading academic institutions. He was selected a PR industry “All Star”. He also sits on the Advisory Boards of New York Angel Investors and the Fashion Institute of Technology.

    He holds a bachelor’s degree in economics and an MBA in marketing.

    P: 212-812-5665

  • Jason Stein

    President of Laundry Service

    Jason Stein photo - Middleberg Communications

    Since starting Laundry Service four years ago, Jason has spent his days and nights immersed in new media, developing and implementing social and digital programs. The communications landscape continues to evolve in real time, and Jason’s keen understanding of Converged Media keeps us on the cutting edge. Check out his Digiday column for his latest thoughts on the space.

    When he’s not working, Jason watches a lot of basketball and spends too much time on Twitter. Hit him up @jasonwstein!

    P: 212-812-5669

  • Jodi Meryl Wallace

    Director of Strategic Branding and Creative Services

    Jodi Meryl Wallace photo - Middleberg Communications

    Jodi serves as Director of Strategic Branding and Creative Services at Middleberg Communications, overseeing the creative development of brand strategies for business-to-business, healthcare and technology accounts. Over the last 30 years, Jodi has developed strong corporate branding campaigns and executed important marketing initiatives for a wide array of corporations, organizations and industries. Her expertise reaches from hospitals and healthcare to technology for banking, call centers, pharmacy automation, supply chain, restaurant management and retail.


  • Shayna Pilnick

    Account Supervisor

    Shayna Pilnick photo - Middleberg Communications

    Shayna serves as an Account Supervisor at Middleberg. Her PR career includes representation of some of the world’s biggest brands from Madison Square Garden to MasterCard.  At Middleberg Communications, Shayna is responsible for account management, day-to-day media relations, PR campaign development and implementation, and execution of all agency events initiatives. She holds a unique understanding of how to build brands through a combination of traditional PR, events, and social media. In 2011, Shayna earned a master’s degree in Corporate Communications from New York University.

    P: 646-385-8272

  • Roger Ardan

    Managing Director

    Roger Ardan photo - Middleberg Communications

    Roger is a Managing Director of Middleberg Communications and leads the firm’s Professional Services Group.  With more than twenty years experience, Roger creates integrated communications programs that resonate with client audiences and enhance their bottom line.  He is a specialist in marketing positioning, media relations, new business development initiatives, digital & social networking, and event planning for legal, professional, and financial service firms. Roger holds a B.A. in communications from Marist College and an M.B.A. in marketing from Long Island University.

    P: 646-385-8272

  • Thomas J. Basile

    Managing Director

    Thomas J. Basile photo - Middleberg Communications

    As Managing Director of the Middleberg Sustainability Group, Thomas J. Basile guides clients through the innovation process by bridging the gap between businesses, environmental organizations, think tanks, governments, academics and local communities. He is a former Director of the Office of Communications for the U.S. Environmental Protection Agency in Washington. Basile holds a Bachelor’s degree in Political Science from Hofstra University. He received his Juris Doctorate attending Fordham and Georgetown Law Schools. He is a member of the New York Bar.

    P: 212-812-5668

  • Alyson Warshaw

    Graphic Design Director

    Alyson Warshaw photo - Middleberg Communications

    Alyson Warshaw is the Creative Director at Laundry Service and the Graphic Design Director at Middleberg Communications. Before joining this awesome group, she worked for a bunch of Viacom’s networks, including MTV, Nickelodeon and Nick@Nite. She then started her own graphics company, where she designed logos, print ads, motion graphics, websites, events, business cards, weddings, offices, and more. Alyson has two degrees from NYU: [1] a B.S. in Studio Art + Marketing and [2] a M.S. in Digital Imaging.

    P: 212-812-5673


Our Clients

  • ?WhatIf! Innovation - Client thumbnail - Middleberg Communications

    ?What If! partners with the world’s most successful, forward-looking companies—businesses such as Barclays, Four Seasons, Google, PepsiCo, Pfizer, and Virgin—to galvanize innovation and deliver impact.

  • Center 4 - Client thumbnail - Middleberg Communications

    Promotes and inspires the development and utilization of technology and capacity-building resources within New York City’s nonprofit health and human services sector.

  • Centrix - Client thumbnail - Middleberg Communications

    Created in 1970, Centrix values improving the practice of dentistry and improving the dental health of the world population through the development, promotion and sales of simple, innovative and effective products that Make Dentistry Easier.

  • CLM - Client thumbnail - Middleberg Communications

    CARTER LEDYARD & MILBURN LLP is a Wall Street law firm with over 150 years of experience assisting global companies with their U.S. legal needs.

  • Davidoff Hutcher & Citron LLP - Client thumbnail - Middleberg Communications

    DAVIDOFF HUTCHER & CITRON LLP is a multidisciplined, full-service practice that handles legal and lobbying matters.

  • Fegs - Client thumbnail - Middleberg Communications

    FEGS is one of the largest and most diversified health and human services organizations in the United States.

  • Golenbock Eiseman Assor Bell & Peskoe LLP - Client thumbnail - Middleberg Communications

    A full-service Manhattan law firm serving client’s complex litigation and corporate needs for over 30 years.

  • iSTAR Financial - Client thumbnail - Middleberg Communications

    iStar is a true “one-stop” private banker to high-end commercial real estate owners in the U.S. and internationally.

  • Jackson Lewis - Client thumbnail - Middleberg Communications

    Founded in 1958, Jackson Lewis is dedicated to representing management exclusively in workplace law, is one of the fastest growing workplace law firms in the U.S.

  • Laundry Service - Client thumbnail - Middleberg Communications

    LAUNDRY SERVICE is a fully integrated digital and social media agency.

  • The Madelaine Chocolate Company - Client thumbnail - Middleberg Communications

    Madelaine Chocolate was established in 1949 and have dedicated themselves to perfecting the superior taste and quality of their chocolate. Their belief that everyone should be able to afford great tasting chocolate is what drives their commitment to their customers, and ensures that they never compromise on flavor or quality.

  • The New York Angels - Client thumbnail - Middleberg Communications

    The New York Angels is a member led organization committed to finding, funding and mentoring great young companies from pitch through a successful exit.

  • NYU SCPS - Client thumbnail - Middleberg Communications

    New York University School of Continuing and Professional Studies is an adult program for continuing education. The school offers classes and seminars for career improvement, training or career change.

  • Perfect Building Maintenance - Client thumbnail - Middleberg Communications

    PBM provides professional cleaning and building maintenance services to commercial facilities throughout the northeast.

  • Run DSP - Client thumbnail - Middleberg Communications

    RUN is a tech company that creates, enhances and provides programmatic ad buying and selling solutions in true real time

  • Sapient Nitro - Client thumbnail - Middleberg Communications

    SAPIENTNITRO is an integrated marketing and technology services firm that accelerates business growth and fuels brand advocacy.

  • Van Wagner - Client thumbnail - Middleberg Communications

    VAN WAGNER Communications is one of the most innovative industry leaders in the development of outdoor advertising.

  • WeiserMazars - Client thumbnail - Middleberg Communications

    WeiserMazars LLP is a leading accounting, tax and advisory services firm with over 100 partners and approximately 700 professionals is based out of six U.S. offices, Israel and the Cayman Islands.


Case Studies


Middleberg Communications Is Hiring:

Senior Account Executive
Middleberg Communications is looking for a smart, quick-paced PR professional, interested in working with a dynamic spectrum of business to business accounts ranging from mobile start-ups and ad tech firms to software companies and established multi-national organizations. We are seeking a Senior Account Executive with 3-5 years of PR agency experience for a role with significant growth opportunities for the right candidate.

Middleberg Communications is seeking interns to assist with story development, pitching, social media, and media monitoring. Interns are fully engaged on accounts and offer creative ideas and see them through from implementation to completion. Credit is offered.

Requirements include:
– Excellent oral and written communication skill
– Excellent attention to detail
– Self-starting, goal-oriented, results-driven personality
– Social and digital media experience is a plus

Please send resumes and cover letters here. No phone inquiries.

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