About Us
INFLUENCE THE INFLUENCERS
It’s not just our tagline, it’s our mission. At Middleberg Communications, we’re dedicated to helping our clients grow and protect their business. We do this by developing a keen understanding of our clients’ products, services and people and then by creating powerful awareness and brand building communications programs that achieve real, meaningful and measurable goals. Cultivating and managing relationships with those who impact our clients target markets is at the heart of what we do. Our passion is influencing journalists, broadcasters, bloggers, speech programmers, “C” suite executives, and directly engaging consumers who are driving the conversation on social media sites, from Facebook, Twitter and LinkedIn to Pinterest, YouTube and beyond.
We are expert at brand building, demand creation, lead generation, customer acquisition and loyalty and reputation enhancement.
The old models of traditional P.R. have changed forever. Today’s communications channels have multiplied and become more complex in ways unimaginable just a few years ago, and are evolving at a rate that’s equally incredible. What sets us apart is our ability to create and execute integrated communications programs that leverage and maximize earned, owned, and paid digital media. Reaching and influencing target audiences in compelling, creative ways is what we do best, and how we can make a difference for your organization. Talk to us today.
Don Middleberg, CEO
212-812-5665
don@middlebergcommunications.com
More About Us
Social
Through a strategic partnership made official in February 2012, Laundry Service has joined forces with Middleberg Communications to serve as its social media arm providing clients with in-house social media management and video production. Together, Middleberg Communications and Laundry Service offer unmatched traditional and digital communications capabilities, something every company needs to be successful in this changing world.
Please visit www.247laundryservice.com to learn more!
Our Team
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Don Middleberg
CEO
Don Middleberg is regarded as one of the nation’s leading public
relations executives. Earlier in his career, Middleberg built his
first public relations agency and grew it into the 18th largest in the
U.S. prior to its sale to Havas. He is widely acknowledged for his
pioneering research on how journalists use technology and social
media in the performance of their job. His previous firm was named
“Best Mid-Size Agency of the Year” and was also ranked as the #1
Internet Agency in the Nation.Middleberg is the author of Winning PR in the Wired World
(McGraw-Hill). Printed in six languages, Middleberg’s widely praised
book is one of the profession’s bestsellers. He is also co-author, first
with professor Steven Ross of the Columbia University Graduate
School of Journalism and more recently with the Society of New
Communications Research, of one of the largest annual surveys
of journalists in the world. Examining journalists’ use of digital
communications and social media, his study is recognized as the
definitive work of its kind and its findings have been integrated into the
curricula at major universities throughout the U.S.In 2006, Middleberg started his second public relations
firm. Recognizing the critical importance of social media to
communications, Middleberg merged his firm with Laundry Service,
a social media agency specializing in social media management,
content creation and distribution and in-house video production. The
firm combines the best of all key communications services under the
banner of “Converged Media,” employing best practices for owned,
earned and paid media.Middleberg is a frequent speaker at industry events as well as some
of the nation’s leading academic institutions. He was selected a PR
industry “All Star”. He also sits on the Advisory Boards of New York
Angel Investors and the Fashion Institute of Technology.He holds a bachelor’s degree in economics and an MBA in marketing.
Don@middlebergcommunications.com
P: 212-812-5665 -
Jason Stein
President of Laundry Service
Since starting Laundry Service four years ago, Jason has spent his days and nights immersed in new media, developing and implementing social and digital programs. The communications landscape continues to evolve in real time, and Jason’s keen understanding of Converged Media keeps us on the cutting edge. Check out his Digiday column for his latest thoughts on the space.
When he’s not working, Jason watches a lot of basketball and spends too much time on Twitter. Hit him up @jasonwstein!
P: 212-812-5669
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Jodi Meryl Wallace
Director of Strategic Branding and Creative Services
Jodi serves as Director of Strategic Branding and Creative Services at Middleberg Communications, overseeing the creative development of brand strategies for business-to-business, healthcare and technology accounts. Over the last 30 years, Jodi has developed strong corporate branding campaigns and executed important marketing initiatives for a wide array of corporations, organizations and industries. Her expertise reaches from hospitals and healthcare to technology for banking, call centers, pharmacy automation, supply chain, restaurant management and retail.
JWallace@middlebergcommunications.com
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Ed Cunning
Managing Director
Ed is the Managing Director of Social Media and brings to Middleberg Communications a keen sense of the importance of the Internet and technology to effective communications. The first hire at Middleberg Communications, Ed is responsible for coordinating day-to-day implementation of client digital communications programs, executing social media relations initiatives and overall account management. Ed specializes in communicating with the unstructured web, particularly blogs, Twitter and Facebook. He has a BA in Public Relations and a MA in Corporate Communications from Seton Hall University.
ECunning@middlebergcommunications.com
P: 212-812-5670 -
Shayna Pilnick
Account Supervisor
Shayna serves as an Account Supervisor at Middleberg. Her PR career includes representation of some of the world’s biggest brands from Madison Square Garden to MasterCard. At Middleberg Communications, Shayna is responsible for account management, day-to-day media relations, PR campaign development and implementation, and execution of all agency events initiatives. She holds a unique understanding of how to build brands through a combination of traditional PR, events, and social media. In 2011, Shayna earned a master’s degree in Corporate Communications from New York University.
SPilnick@middlebergcommunications.com
P: 646-385-8272 -
Roger Ardan
Managing Director
Roger is a Managing Director of Middleberg Communications and leads the firm’s Professional Services Group. With more than twenty years experience, Roger creates integrated communications programs that resonate with client audiences and enhance their bottom line. He is a specialist in marketing positioning, media relations, new business development initiatives, digital & social networking, and event planning for legal, professional, and financial service firms. Roger holds a B.A. in communications from Marist College and an M.B.A. in marketing from Long Island University.
RArdan@middlebergcommunications.com
P: 646-385-8272 -
Thomas J. Basile
Managing Director
As Managing Director of the Middleberg Sustainability Group, Thomas J. Basile guides clients through the innovation process by bridging the gap between businesses, environmental organizations, think tanks, governments, academics and local communities. He is a former Director of the Office of Communications for the U.S. Environmental Protection Agency in Washington. Basile holds a Bachelor’s degree in Political Science from Hofstra University. He received his Juris Doctorate attending Fordham and Georgetown Law Schools. He is a member of the New York Bar.
TBasile@middlebergcommunications.com
P: 212-812-5668 -
Alyson Warshaw
Graphic Design Director
Alyson Warshaw is the Creative Director at Laundry Service and the Graphic Design Director at Middleberg Communications. Before joining this awesome group, she worked for a bunch of Viacom’s networks, including MTV, Nickelodeon and Nick@Nite. She then started her own graphics company, where she designed logos, print ads, motion graphics, websites, events, business cards, weddings, offices, and more. Alyson has two degrees from NYU: [1] a B.S. in Studio Art + Marketing and [2] a M.S. in Digital Imaging.
Warshaw@247laundryservice.com
P: 212-812-5673
Our Clients
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ALLSECTOR is an IT company that provides advanced technology solutions to the not-for-profit industry.
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Promotes and inspires the development and utilization of technology and capacity-building resources within New York City’s nonprofit health and human services sector.
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CARTER LEDYARD & MILBURN LLP is a Wall Street law firm with over 150 years of experience assisting global companies with their U.S. legal needs.
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CONNOTATE simplifies the Web’s complexity by delivering the world’s best Web data extraction and monitoring solutions.
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DAVIDOFF HUTCHER & CITRON LLP is a multidisciplined, full-service practice that handles legal and lobbying matters.
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FEGS is one of the largest and most diversified health and human services organizations in the United States.
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The mission of First Scholars® is to dramatically increase the graduation rate of first-generation college students — students whose parents have no more than two years of education beyond high school and no post-secondary degree.
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A full-service Manhattan law firm serving client’s complex litigation and corporate needs for over 30 years.
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The Grocery Game is a website that can save you tons of time and hundreds of dollars on your grocery bill each month.
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Middleberg Communications works with the Board of Directors of the nation’s 4th largest mutual fund company.
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LAUNDRY SERVICE is a fully integrated digital and social media agency.
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Madelaine Chocolate was established in 1949 and have dedicated themselves to perfecting the superior taste and quality of their chocolate. Their belief that everyone should be able to afford great tasting chocolate is what drives their commitment to their customers, and ensures that they never compromise on flavor or quality.
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New York University School of Continuing and Professional Studies is an adult program for continuing education. The school offers classes and seminars for career improvement, training or career change.
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PBM provides professional cleaning and building maintenance services to commercial facilities throughout the northeast.
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RUN is a tech company that creates, enhances and provides programmatic ad buying and selling solutions in true real time
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SAPIENTNITRO is an integrated marketing and technology services firm that accelerates business growth and fuels brand advocacy.
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VAN WAGNER Communications is one of the most innovative industry leaders in the development of outdoor advertising.
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WeiserMazars LLP is a leading accounting, tax and advisory services firm with over 100 partners and approximately 700 professionals is based out of six U.S. offices, Israel and the Cayman Islands.
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Do-it-Yourself online promotion platform that comes with automated built-in official rules.
Case Studies
Careers
Middleberg Communications Is Hiring:
Senior Account Executive
Middleberg Communications is looking for a smart, quick-paced PR professional, interested in working with a dynamic spectrum of business to business accounts ranging from mobile start-ups and ad tech firms to software companies and established multi-national organizations. We are seeking a Senior Account Executive with 3-5 years of PR agency experience for a role with significant growth opportunities for the right candidate.
Interns
Middleberg Communications is seeking interns to assist with story development, pitching, social media, and media monitoring. Interns are fully engaged on accounts and offer creative ideas and see them through from implementation to completion. Credit is offered.
Requirements include:
- Excellent oral and written communication skill
- Excellent attention to detail
- Self-starting, goal-oriented, results-driven personality
- Social and digital media experience is a plus
Please send resumes and cover letters here. No phone inquiries.
Contact
